Not all Social Media is good for every outreach program, it is imperative to develop a plan that matches your business needs with the appropriate social media channels, and respects the amount of resources you have to dedicate to your social media marketing.
For example, when organizations engage in social media strategies, they must recognize that social media platforms involve responding to posts in a timely manner. Before you launch your social media activities, ensure you have policies with regard to written or email communications from customers, these will need to be revised to include social media response times.
The metrics you use will depend on your goals and objectives. Using various points of analytics, you can track the engagements for each channel. The individual social media analytics should also be connected to website analytics. Do website referrals from twitter “convert” to sales more than website referrals from Pinterest?
The basic elements of our social media audit include:
New social media channels, and new tools on existing platforms are regularly introduced, therefore its importance to re-evaluate the performance of your social media marketing strategy to ensure your tactics are delivering the results your business needs.
VLinteractive has developed and implemented number of Social Media strategies for clients, as well as for the Farms.com group of companies, including Farms.com, AgCareers.com, CareersInFood.com, and PigCHAMP.com.